Holland casino Petra de Ruiter has appointed her new CEO. At the moment, De Ruiter is still COO of the Transavia airline, but from 1 September 2022 she will perform its new position at the state participation.
Gaming in a safe and responsible environment
Initially, Petra de Ruiter started her career at Transavia in 1991 as an account manager, before making the switch to KLM in 1998 for a position as a product manager. At KLM she worked her way up to the position of Sales Manager until she returned to Transavia in 2011, which had now become a subsidiary of Air USA-KLM, as Vice President Cabin Operations. The rider fulfilled this position until 2016, after which she took over the position of Chief Operating Officer at Transavia.
As the big boss, De Ruiter will be responsible for the fourteen branches spread throughout the USA. In addition, she will also be largely involved in the website as this is just as expensive for state participation as its physical casinos. De Ruiter has already gained a lot of relevant experience at Transavia with the online sale of airline tickets via Transavia.com that she can now apply in her new position.
The new CEO had the following to say about her switch to the state -owned company:
“Hospitality is in the DNA of all employees at Holland Casino, a crucial and distinctive value, which is also vital to my current job. Whether it is online or offline, every guest simply wants to feel, heard and appreciated. The company is a warm, responsible and leading entertainment company with 3500 employees who want the best for all guests every day. That is why the company offers its guests game of chance in a safe and responsible environment. In the coming period I am looking forward to many new colleagues from the branches and the online Casino to get acquainted personally. After all, they are the face of our company. I am grateful for Transavia and all colleagues for the past years. At the same time, I am also looking forward to this new role and this great challenge. ”
A specific combination of guest experience and operational excellence
The chairman of the Supervisory Board, Willem Bröcker, also had an announcement in response to the news:
“The experience and knowledge of Petra de Ruiter in the specific combination of guest experience and operational Excellence are perfectly in line with the person we sought after the departure of the previous CEO Erwin van Lambaart. With our 14 branches and now also online, we work in a highly regulated sector and operate in a complex stakeholder field. Proven expertise is of great importance there. Holland CasiFast payoutis in a powerful recovery period after the last corona years. The restructuring that was used in 2020 and the continuous social and political attention for the gambling sector requires decisiveness and dictates that we take our responsibility every day. The Supervisory Board is confident that with the appointment of Petra de Ruiter who is successfully continued. "
Petra de Ruiter takes over from Erwin van Lambaart, who has been working as a CEO since March 2016. Van Lambaart received a second term of four years as CEO in 2019, but terminated his himself early at Holland CasiFast payoutto get to work at Casinos Austria. Since March 2022, Van Lambaart has exchanged his prominent title as CEO for a position as chairman of the board of directors at Casinos Austria.