Football club Ajax and the latest provider of the Dutch Online Gaming Market Unibet have entered into a sponsorship agreement that is valid until 2026. With the sponsorship deal, Unibet becomes the official betting partner of the club from Amsterdam.
Responsible play, match fixing prevention and mental health
It has been hinting for a while, but the news has now been officially announced: it online Casino And bookmaker Unibet will be the new main sponsor of football club Ajax until at least 2026, according to De Telegraaf. By receiving its Dutch gambling permit, Unibet was able to finally complete the sponsor deal with Ajax.
The permit was handed over to Unibet on 8 June and is now preparing its comeback in the Dutch online gaming market since the departure at the end of September 2021. The license had already been requested in November 2021, but had to operate a so -called "" operating in 2021 " Cooling DownWait the period until the application was processed.
The sponsorship agreement can be read that both Ajax and Unibet are actively involved in the field of responsible games, match fixing prevention and mental health. For example, Unibet is currently using the Player Safety Early Detection System (PSED). This is a system that has been developed to detect early symptoms of gambling addiction in players.
MenFast payoutGeelen and Lennart Kessels
Commercial director of Ajax MenFast payoutGeelen said the following about the partnership with Unibet on the club's website:
“We are delighted with Unibet as our newest partner. Unibet is known worldwide as a precursor in the field of responsible play. This will receive emphatic attention in our partnership. Unibet also distinguishes itself by a high -quality range that fans enjoy. We will also support that with joint content and activations. In addition, we will be committed to Unibet Impact. "
General Manager of Unibet Nederland Lennart Kessels said he was very proud of the new collaboration:
“We are extremely proud that we will work with Ajax. Within our partnership we also invest in Unibet Impact, a unique program based on collaborations with parties from the top and amateur sport and social organizations. With Unibet Impact we focus on information about responsible play, prevention of match fixing and initiatives for supporters. ”
“Specifically with Ajax, we want to focus on responsible play in relation to mental health. In the coming period we will investigate how we will give this exactly shape and also learn from initiatives that we have already supported elsewhere in the world. We look forward to rolling this out together with Ajax. "
A whole series of deals
The sponsorship agreement follows a whole series of deals that have recently been closed between premier league clubs and Dutch gambling sites. At the opening of the Legal Gaming Market in October 2021, a number of Eredivisie clubs, including Feyenoord, opted for a sponsorship deal with Toto. This had to do with the fact that at that time Toto was still one of the few legal gambling sites.
Now it is almost impossible to find a football club that has not committed itself to an online casino. In addition to the Amsterdam football club, AZ also entered into a partnership with Kansino, which means that the gambling company will be on the new shirt of the club. BetCity in particular has the taste very well. For example, in the upcoming season, the online casiFast payoutwill see on the shirts of FC Volendam and Fortuna Sittard, and it will already have a place on the back of the Fitesse players.